Born from the need for faster, sharper customer insight.
We are a team of researchers, data analysts, and business strategists who believe the best decisions start with understanding your customers.
Why we exist.
Too many leaders make decisions based on assumptions, not evidence. Traditional research is too slow. Dashboards are too flat. We exist to bridge that gap , with rapid research, sharp analysis, and AI applied with care.
Our team.
A combination of research, strategy, marketing, digital business, and transformation expertise to move organizations from insight to impact.

Amirah Hana
Founder & Managing Partner
Research & Policy Strategist with 4+ years of experience in applied economic research, financial inclusion policy, MSME digital transformation, and halal economy development.

Ismu Alfi
Founder & Partner
AI Researcher, Software Engineer, and Business Transformation Consultant , with experience across blue economy, entrepreneurship, operations, and consulting.

Shandy Dwi Fernandi, S.E., M.Si.
Research & Strategy Partner
Research & Strategy Partner with 10+ years of experience in market research, customer insight, and customer satisfaction survey projects.

Dr. Anna Amalyah Agus, S.E., M.B.A.
Marketing & Digital Strategy Partner
A marketing and digital business academic and researcher affiliated with the Faculty of Economics and Business, Universitas Indonesia, with expertise in digital marketing, consumer behaviour, e-commerce, digital business, and business development.